From 0 projects to a fully booked year in just one month.

Situation

Start of 2026: no projects scheduled. Iwan’s network had been exhausted. No appointments in the calendar, no visibility on the coming months. He knew something had to change, but didn’t know how to structurally generate new leads outside his existing network.

Approach

We refined Iwan’s positioning and launched an advertising system focused on his ideal customer — private homeowners looking for exclusive garden renovations. Within the first week after launch, the first appointments came in. We continuously optimized based on data: cost per lead, lead quality, and closing rate.

Results

• 6–7 new appointments per week

• Fully booked for the entire year within one month

• First employee hired

• €350,000 in revenue

Insight

Speed made the difference. Iwan responded to every new lead within the hour. That gave him a massive advantage over competitors who only followed up after two or three days. The combination of a sharp advertising message and immediate follow-up ensured leads didn’t get the chance to look elsewhere. The first to call wins the trust.