5×
more leads per month
+180%
revenue growth in 6 months
3 weeks
until the first lead arrived
The Challenge
Vermeulen Dakwerken had a strong craft reputation, but their phone barely rang outside of word-of-mouth referrals. Previous ad experiments produced expensive clicks with no qualified leads. They needed a predictable, scalable source of new projects.
Our Approach
We built a standardised Meta and Google Ads funnel tailored to the roofing market in their region. Every step was designed to filter for real homeowners with an active project in mind.
- Audience targeting based on verified homeowner profiles
- Split-tested creatives featuring real project photos
- Mobile-optimised landing page built for conversion
- Automated follow-up sequence for every new enquiry
The Results
Within three weeks the first qualified leads were coming in daily. After six months Vermeulen Dakwerken had a fully booked pipeline and reported 180% revenue growth compared to the same period the year before.
Marketing voor bouwbedrijven moet simpel zijn: de juiste klanten laten aankloppen.
Daniël De Busser
Ad Specialist for Tradespeople